Amazon have just announced a new program, Kindle Unlimted. For $9.99 per month subscribers (US only for now) have unlimited access to books in the program.

The included books are basically those already part of the Kindle Owners Lending Library (KOLL), currently available for borrowing by Prime Members. Both Newton’s Ark and Fuller’s Mine are available under these programs. Fuller’s Mine is doing a steady KOLL business following the recent very successful free promotion on Newton’s Ark (5,516 downloads!)

If Big Publishing thought Amazon were giving them hell, they’ve just turned up the heat. Time for the publishers to start innovating or die. Going to the barricades to protect old business models, which seems to be their strategy right now, will only delay the inevitable.

My one criticism of Amazon is that they could have done a better job of communicating with authors. There’s very limited information on how author payments for Kindle Unlimited will work. I think it’s similar to KOLL payments, but I really had to dig around the KDP website to find anything.